tourhub
A strategic rebrand for a travel start scale-up
“ The new brand looks fantastic, It's been a huge success. Across all our platforms, engagement has shot up! We’re proud of the new brand… it’s attracted the attention of investors, social influencers, and the travel industry. ”
Seamus Conlon - CEO tourhub
Results
The Challenge
tourhub, approached us for a full rebrand to help the business achieve rapid growth. The new brand needed to attract a diverse audience of investors, tour operators, customers, and social media influencers.
Operating in a highly crowded travel space, we needed to create a positioning and ID that was unique, fresh, social-first, and resonated with a diverse customer audience.
Discovering the Magic
After a series of brand workshops, we created a social first positioning that would bring to life the shared ‘curiosity’ of those with wanderlust.
We created an engaging tone that piqued the interest of users to explore tourhub to discover the greatest trips on earth. The copy headlines also brought the stunning UGI imagery to life. Coupled with a fresh colour palette we created an activation tool kit to bring the brand to life.
We took a brand-led approach to the website ensuring the visual identity was translated across the entire user journey from social posts, to branded maps all the way through to booking confirmation.