PCA
creating a distinct consulting brand
The Challenge
PCA is a global learning consultancy with a mission to improve the way people and companies work. Forever. They help some of the world’s most respected businesses develop their people. Operating in the highly competitive consultancy sector, PCA wanted to gain a competitive edge through the power of the brand.
We began by redefining their value proposition as the starting point for a full-scale brand transformation.
Discovering the Magic
As we immersed ourselves in the project, through interviews, research, and workshops – it became evident PCA was a challenger brand -daring to do something different. Their distinction in the sector is creating unforgettable learning experiences delivered in a way that changes lives, careers, and businesses.
The brand was positioned on the message: Defy Expectations, Deliver Extraordinary.
PCA transforms clients in an unexpected and unique way - putting people at the heart of their experiential learning programs
Distinct Assets
We created a confident, engaging tone that delivered impact and allowed PCA to stand apart from the ubiquitous jargon and stock imagery in the market. Coupled with a refreshed palette and vibrant brand photoshoot we created an activation tool kit to bring the brand to life
We took a brand-led approach to the website ensuring the value proposition and visual identity were translated in a distinctive way.
The new digital experience allows users to understand their products and services with ease and discover the impact PCA delivers to clients like MasterCard.
“The refreshed brand showcases our distinct offering reinforces our expertise, demonstrates our boldness, and makes us stand out from our competitors.
This Brand Works made that happen. They totally understood us and were able to articulate this perfectly”
Gill Hayward - Managing Director PCA
