case study

Background

MoreLife provides healthcare programmes to the NHS, transforming lives through proven weight loss and smoking cessation programs. MoreLife approached This Brand Works for a brand refresh to appeal to a digital-first audience.

 

“The Morelife brand now engages clients on an emotional level. We are doing something different, celebrating real people enjoying the things that they love. The response has been fantastic and is performing brilliantly on digital platforms.”
— Prof Paul Gately, Founder More Life

  • A Compelling Proposition

    Through research and workshops, we discovered that MoreLife's programs were not only improving people's health but also increasing their confidence and self-esteem, leading to positive life changes beyond the programs themselves.

    We developed a confident and personal brand proposition

    MoreLife: The Power to be More You.

    Health improvement programmes, based in science, built around you.

  • Emotional Connection

    We positioned MoreLife to emotionally connect with personal experiences, building trust and stand out in a sector that is often perceived as clinical, dull, and lacking representation of diverse body types and real-life people.

    We positioned Morelife as an enabler to living a better more fulfilling life- beyond losing weight.

  • A fresh Look & Feel

    We created a dynamic brand identity, using a modern color palette, and carefully selected "body-positive" imagery. The refreshed visual approach breathes life into the brand, reinforcing its vibrant and confident character

  • Aligning Values & Culture

    We also redefined MoreLifes’ company values, ensuring that the brand acts as a guiding light for employee performance and behaviours.

    This holistic approach ensures that every aspect of MoreLife's operations consistently reflect the brand's vision, fostering excellence in both client service and internal culture